Brand Strategy & Development.
Realigned brand strategy to support product road-map; reinvigorated umbrella and product brand positioning, created brand archetypes, and messaging maps; drove creative design direction and launch of global brand identity style guides ensuring brand equity and consistently across all Consumer and B2B touch points worldwide.
Global Brand Style Guide for the Fraxel Product Portfolio below.
Realigned brand strategy to support product road-map; reinvigorated umbrella and product brand positioning, created brand archetypes, and messaging maps; drove creative design direction and launch of global brand identity style guides ensuring brand equity and consistently across all Consumer and B2B touch points worldwide.
Global Brand Style Guide for the Fraxel Product Portfolio below.
